TamannaUX
PVR CINEMAS
(Elante Mall)
Duration
One Week
Team
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Tamanna
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Alisha
My Role
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Design Process
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Animation
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UI Screens
Problem Statement
The objective of the project was to enhance the experience of PVR (Elante Mall) through comprehensive research, user testing, and iterative design processes, to create a framework by leveraging UX principles, ultimately revitalizing and reimagining the intersection of theater and technology and come up with an interactive solution.
Design Process
Research
Phase-1
Secondary Research
Phase-2
Primary Research
Secondary Research
There are two types of cinmas in India .i.e Single Screen with one screen running one movie at a time and Multiplexes with multiple screen running more than one movies at a time.
Theatres transformed into multiplexes : Piccadilly Theatre in Chandigarh is now Piccadilly Square. It was constructed in 18975 and was considered to be one of the best theatres in Chandigarh. It was then renovated in 2008 and converted into a multiplex cinema.
PVR Cinemas
PVR Cinemas is one of the largest and most popular cinema chains in India. PVR Cinemas offers a wide range of movie experiences, including IMAX, 4DX, Gold Class, Playhouse, and Director's Cut. The main source of revenue is through advertisement and food merchandise.
Primary Research
PVR
Ticketing area
Usher taking order inside the theatre
Unlit Seats in the auditorium
Quick tix - Digital ticket Booking
People using flashlight to find their seats.
Queue at the ticket scanner
Research Analysis
Empathy Mapping
User Persona
How might we
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Redesign seat finding system
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Make it easier for user to order food inside the Auditoium
Ideation
Developing the Solution
1. Finding Seat in the Audi
3-D Representation of the solution
Testing the solution
After coming up with the solution, we decided to do a little test to read how people react to it.
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We numbered the stairs to see if people were able to get to the row.
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During our primary research, we observed that people had to count the stairs while climbing so to avoid it and ease it, we came up with the solution and the goal was achieved as we observed people didn’t have to count and finding the row became easier.
2. Adding 'Order food' option to the PVR Application
We added the feature to order food inside the theatre so that
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the usual process including usher asking everyone if they want to order food in avoided
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the app also avoids the hassle of scanning the QR which disturbs people siting nearby.
Before
After
An alternate to Quick Tix
Smart Screen
Smart Screen with motion detectors allowing users to see timings of the movies and book tickets making the experience immersive and fun. It is abled with multitouch function so that multiple users can enjoy at the same time.
The project is a marriage of physical, digital as well as immersive experience aiming to make the respective tasks easier and most importantly 'fun' for users.